The Beverly Hillbillies was the first of what would become CBS's 'Hooterville Trilogy,' wherein a handful of popular (but dumb) shows centered around the inhabitants of a fictional Southern town (the other two being Green Acres and Petticoat Junction). As with Gilligan's Island, critics hated it, but viewers made it a hit and kept it going for years.
The card fronts feature a color photo still from the show, with the series logo in a black oval superimposed, and the whole thing surrounded by a white border with a funny caption at the bottom.
The card backs have an orange back, with the words HILLBILLY GAGS displayed prominently across the top. In the center is a large white text box, surrounded by four line drawings of the principal characters' faces, containing a corny joke and the line 'Watch the Beverly Hillbillies every Wednesday on the CBS Television Network.' Below this is the show's title, with the card number superimposed over a drawing of a barrel in the center.