This card set was released to celebrate the real-life (more or less) adventures of Frank Buck, an animal trapper who became famous through his memoirs, one of which was titled Bring 'Em Back Alive. He also starred in a handful of films that fictionalized his exploits in Africa.
The card fronts depicted color artwork showing a particularly hair-raising episode in Buck's life; the image was bordered with a thin black border with a thicker white border. The card's title was superimposed in a small black caption.
Card backs gave the caption again, along with the subset to which this particular card belonged (i.e., 'Civilization Farewell,' 'Dangerous Living') with a block of text telling part of the story of that subset. The card number was contained in a black silhouette image at the upper left, in a shape relevant to the subject matter - a pith helmet, or an African native's profile. The title of the set was given at the bottom along with a small line drawing of Buck.
Note: Appearently, this card series was released in two-panel pairs; i.e., the cards originally came two at a time, attached on the side (see the perforations on the right side of the card illustrated on this page). The vast majority of these cards have long since been separated, but cards still attached command a premium in price.
Frank Buck was also the subject of another set of trading cards, from 1938. See link at left.
Note: The Animals of the World card set is sort of a sequel to this one, continuing the numbering with #101.
The American Card Catalog reference number for this set is R714-2.
Value: Individual cards in this set, in Excellent condition, can go for as much as $2.50 to $5.00 each (with the #1 card being a bit higher). Full sets can run between $250.00 and $500.00. Note: 2-card panels often go for about 5 times the normal single-card price.