This article actually refers to two different (though similar) releases of cards, both referred to by the name Indian Chiefs. They both came out sometime during the 1930's, and the companies issuing them are not known. Both are 'strip cards,' that is, they were printed in strips and then cut at some point in the printing and distribution process. Cards from both sets are numbered #101 to #124.
The first set of cards (Type 1) are horizontal pen and ink drawings colored in a variety of hues, with the Indian subject's name inset in a white box. The ones from the second set (Type 2), however, feature vertical, orange-tinted photographs. Both card sets contain the person's name, then the card number, followed by a small paragraph on text, with no copyright information or other indicia, on the back.
These were almost certainly a marketing response to Goudey's popular Indian Gum series.
The Type 1 Indian Chiefs cards are given the American Card Catalog number of R184-1; the Type 2 ones are R184-2.
Value: Cards from these sets vary in value, with the Type 1 cards bringing about $5.00 to $8.00 in Excellent condition, while the much more common Type 2 cards command between $1.00 and $2.00 each. A full set of Type 1 cards may cost $100.00 - $125.00, while a set of Type 2 may cost only about $25.00 - $50.00 each.