Pulver Pictures

Pulver Pictures The Pulver Co. released their Pulver Pictures card set sometime in the 1930's. There are 30 cards in the set, each measuring 2-1/2" by 3-1/8".

This curious little card set was released in the decade before World War II by the Pulver Company of Rochester, New York. The cards were clearly meant to be marketed to young boys, because they deal with a couple of gruesome or adventure-laden subjects: namely, most of the cards deal with contemporary weapons and historical warfare, while a couple of them depict dangerous wild animals.

The card fronts depict a piece of color artwork, surrounded by a white (well, light tan, given the card stock) border. The backs give the card number and caption, and then a block of explanatory text in small type. Below this sits the line 'The greatest assortment of picture cards ever compiled,' then the name of the issuing company. This is printed in dark blue ink on a white back.

More cards in this series may have been planned, but for whatever reason, the cards in this set are numbered between 100 and 129.

The wrapper for this set is actually for Wham Gum. Kids could trade in their wrappers for a lead pencil and pouch, personalized with his or her name in gold.

Given that this set was distributed with Wham Gum, perhaps that should be its proper title. Still, collectors have been calling it Pulver Pictures for decades, so that is the name that it goes by.

Note: Some blank-backed variations of these cards have been found; those carry a premium in the marketplace.

The American Card Catalog number for this set is R108.

Value: Individual cards from this set, in Excellent condition, may be worth between $40.00 and $50.00 each. A full set may bring up to $1,500.00 to $2,000.00 because of the difficulty and expense in completing it.