The cards are printed to resemble postcards. The card fronts feature a simulated wood panel with 'distressed' side edges, within which is a small cartoon with accompanying joke. The backs are numbered and are printed to simulate a postcard, with spaces for the sender's name and recipient's full address, as well as for a postage stamp.
The general intent of the card series is difficult to figure out; while the backs clearly simulate postcards, the fronts seem to be meant to hang on the wall, complete with a 'thumbtack hole' already indicated within the image.
Note: This set was rereleased virtually as-is (but with the card numbered rearranged, for some reason) as Kookie Plaks, in 1965.
This card set was also released by A&BC in Britain, and by Scanlens in Australia.
The artwork in this set was created by the inimitable Jack Davis.